MKT 446 - ADVERTISING

Institution:

Allen University

Subject:

Description:

Prerequisite: MKT 341 This course is a study of advertising principles with practical application to retailing. Emphasis is given to different types of advertising media and their applications to various uses in business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

allenuniversity.edu

Phone Number:

(803) 376-5700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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