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Institution:
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University of Pennsylvania
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Subject:
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Description:
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Staff. Prerequisite(s): MKTG 621, MKTG 622, OPIM 631, OPIM 632. Crosslisted with MKTG 655. This course covers topics that span marketing and operations management. Students will examine issues and decisions that require significant coordination between managers in marketing and operations. Topics include channel management, supply chain design, product variety management and service operations pricing and control.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(215) 898-5000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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