OPIM 655 - Operations,Marketing,and Design Integration

Institution:
University of Pennsylvania
Subject:
Description:
Staff. Prerequisite(s): MKTG 621, MKTG 622, OPIM 631, OPIM 632. Crosslisted with MKTG 655. This course covers topics that span marketing and operations management. Students will examine issues and decisions that require significant coordination between managers in marketing and operations. Topics include channel management, supply chain design, product variety management and service operations pricing and control.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(215) 898-5000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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