OPIM 667 - Business Transformation

Institution:

University of Pennsylvania

Subject:

Description:

Staff. Prerequisite(s): OPIM 666 or permission of instructor is required. This course is a direct sequel to OPIM 666 and it addresses strategic problem solving in the context of business transformation engagements. The course is intended to prepare students for leadership roles in dynamic and rapidly evolving industries, and for careers in strategic consulting. I veiw this as the most exciting and rewarding aspect of strategic planning and strategic consulting. In order to perform strategic transformation, either as a member of the firm's executive team or as an external strategy consultant, it is necessary to address the following questions: (1) Understaning the future: What has changed and what will change in the business environmnet of the firm Why is it going to be necessary to engage in strategic change What information will be required to function effectively (2) Future capability assessment: What will the firm need to do in order to compete in this new environment What specific actions will be required What information will be required to function effectively (3) Current activities audit: What does the firm do now What changes will be necessary What information is currently available (4) Leadership challenges: Who will be adversely affected by those changes Who will resist making them Who will be unable to implement them for other reasons How can you facilitate difficult change (5) Information infrastructure: How will information endowment determine competitive positioning What information systems will be required for the firm and its partners What information capability will be possessed by customers and competitors (6) Getting started: Determine your value proposition and your pricing. Thus, while this is a course in Information Strategy and Economics, and while information endowment is central to our strategic analyses, information systems and technology together represent only one of the issues that must be addressed in order to complete strategic business transformation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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