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Institution:
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University of Pennsylvania
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Subject:
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Description:
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Prerequisite(s): MGMT 100, MGMT 101, & MGMT 111. This course focuses on the creation of competitive advantage in the multinational firm. It examines the nature of global competition by exploring the characteristics of global versus non-global industries and firms. We also explore different types of international strategy and structure and examine the specific challenges of managing in multiple countries and markets. Finally, we consider the strategic allocation of resources along the value chain and the role of strategic alliances as a crucial element of an effective global strategy.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(215) 898-5000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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