LGST 205 - Law of Marketing and Antitrust

Institution:

University of Pennsylvania

Subject:

Description:

Constan. The course explores the legal aspects of marketing strategy. The first half considers relevant antitrust doctrine and policy: mergers, acquisitions, and joint ventures; pricing strategy (e.g., price fixing, exchanging price information, predatory pricing, and discriminatory pricing); marketing channel strategy (e.g., resale price maintenance, territorial and customer restrictions, exclusive dealing, refusals to deal, etc.); and limits on market dominance. The second half considers issues the intellectual property dimension (including federal patent, copyright, and trademark law), as well as federal and state laws pertaining to trade secrets, unfair competition, and consumer protection. The focus is primarily on U.S. law, but the challenges posed by diverse domestic, foreign, and international regimes will also be emphasized. The course is useful to students contemplating employment in the field of marketing, and to students interested in anticipating legal constraints on competitive strategies. Most broadly, the course should be of interest to anyone desiring to understand the legal and public policy issues relating to the government regulation of business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.