GAFL 528 - Marketing for Nonprofit and Government Organizations

Institution:

University of Pennsylvania

Subject:

Description:

Pearson. This course provides students with the concepts and tools to help nonprofit and government organizations market their programs and services. The course emphasizes applications, and students will complete a marketing plan during the course for a nonprofit organization or government agency of their choice. Students will learn how to conduct competitive analyses, benchmarking, market segmentation and client needs; explore opportunities for social research on client needs; explore opportunities for social entrepreneurship and product development; and design effective Web and direct marketing tactics as part of an overall promotion and packaging strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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