COMM 740 - Mass Media Research Design

Institution:

University of Pennsylvania

Subject:

Description:

Hornik. Prerequisite(s): COMM 522 or equivalent, or permission of instructor. Design strategies for research on mass media effects. Consideration of observational designs as well as field and laboratory experimental designs. Close attention to typical problems in matching design to research questions and to methods for the study of situations in which media effects are contingent on other influences.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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