COMM 750 - Seminar in Media Industries

Institution:

University of Pennsylvania

Subject:

Description:

Turow. Prerequisite(s): COMM 550 and/or COMM 530. Fulfills ASC Institutions Distribution. This research seminar will center on the processes and social implications of of out-of-home advertising and other forms of marketing communication. The course encourage students to tackle emerging issues related to any number of traditional or emerging media, including mobile handsets; billboards (digital and traditional); event marketing; event sponsorship; transit materials; and the panoply of in-store marketing vehicles including architecture, packaging, radio, television, computer-laden carts, signage, floor mats, and more. Social issues related to these issues are many; they include privacy, surveillance, industrial constructions of audiences, varieties of redlining , understandings of food and food-culture, and definitions of identity and public-private space. Marketers say that out-of-home advertising is the fastest growing-form of advertising next to internet advertising. During the past couple of years, every major media conglomerate has joined the race to track and reach people as they move through the world. Oddly, communication researchers have virtually ignored this part of our world. So I think there is here an opportunity here to push a new research agenda.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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