COMM 413 - The Role of Public Opinion in Leadership Decisions

Institution:

University of Pennsylvania

Subject:

Description:

Hart. This course endeavors to explore the myriad uses of public opinion in leadership and decision making. In it, we will examine what public opinion research is, how it is conducted, and how it is subsequently utilized in a wide range of contexts, both public and private. We will use numerous actual case studies involving public opinion in political campaigns, constituency organizing, crisis management, and a variety of other contexts to provide an inside view of how opinion research is actually conducted and used. We will consider such questions as: How does an incumbent politician formulate strategy and successfully communicate message in the midst of a dirty politics/decidedly anti-incumbent Senatorial campaign What would you do if you were Governor and your roads and highways needed improvements, but the public opposed a new gas tax If you were a CEO of a large company and you had safety concerns about some of your products, how would you balance your corporate image and reputation against the independence from government influence

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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