COMM 330 - Advertising and Society

Institution:

University of Pennsylvania

Subject:

Description:

Turow. This course will explore the historical and contemporary role of the advertising industry in the U.S. media system. Readings will include social histories of advertising, economic examinations of advertising's role in society, and critical analyses of the ad industry's power over the media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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