COMM 577 - Attitude and Behavioral Prediction

Institution:

University of Pennsylvania

Subject:

Description:

Fishbein. Fulfills ASC Influence Distribution. An introduction to the concept of attitude and its role in behavioral prediction. The course will cover standardized attitude measurement instruments (e.g., Thurstone, Likert, Guttman and Semantic Differential Scales), expectancy-value models, psychological or individual-level theories of behavior and behavior change, and will consider the implications of attitude theory and measurement for developing effective behavior change communications.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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