MKTG 373 - Integrated Marketing Communications

Institution:

San Diego State University

Subject:

Description:

Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Communication and promotion theory; emphasis on integration of various marketing communications tools including advertising, personal selling, media strategy and tactics, public relations, and publicity strategy, methods, measurement, and ethics.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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