MKTG 470 - Marketing Research

Institution:

San Diego State University

Subject:

Description:

Prerequisites: Completion of lower division courses in the major or minor. A minimum grade of C (2.0) in Information and Decision Systems 301 and Marketing 370. Proof of completion of prerequisites required: Copy of transcript. Marketing research process; research design, instrument development, measurement and scaling, sampling, primary and secondary data analysis, and research reporting for marketing decisions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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