MKTG 371 - Consumer and Buyer Behavior

Institution:

San Diego State University

Subject:

Description:

Prerequisites: Marketing 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. Psychological, social and cultural aspects of consumers and organizational buyers to understand their needs, wants, preferences, and behaviors. Identify market segments, develop targeted marketing strategies and programs.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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