LING 352 - Language and Advertising

Institution:

San Diego State University

Subject:

Description:

Linguistic devices used to persuade in advertising. Differences between what is literally said and what is actually conveyed in advertisements. How advertisers use the grammar, sound structure, and vocabulary of languages (especially English) to persuade audiences.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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