JMS 460 - Principles of Advertising

Institution:

San Diego State University

Subject:

Description:

Prerequisites: Upper division standing. Concepts, history, theory, social responsibility, management, and regulation of advertising. Survey of advertising practices, including planning, consumer and market research, creative, and media. (Formerly numbered Communication 460.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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