MKTG 479 - Strategic Marketing Management

Institution:

San Diego State University

Subject:

Description:

Prerequisites: Marketing 371 and 470 with a minimum grade of C (2.0) or an average of 2.0 in both courses. Completion of lower division courses required in the major or minor. Proof of completion of prerequisites required: Copy of transcript. Strategic planning, integration, management, and control of the marketing functions and mix; applying decision techniques for marketing problem solution.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdsu.edu

Phone Number:

(619) 594-5200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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