MKTG 470 - Interactive Marketing Technology

Institution:

Northern Illinois University

Subject:

Description:

Analysis of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include Web page design and implementation, collection and analysis of customer information, and ethical, privacy, and security issues. Applications-oriented approach requiring students to use software to create and implement a marketing Web page and perform many of the hardware related tasks of interactive marketing. Prerequisites & Notes PRQ: UBUS 310 or MKTG 310, and MKTG 370. Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.niu.edu

Phone Number:

(800) 892-3050

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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