COMS 380 - Corporate Advocacy and Issue Management

Institution:

Northern Illinois University

Subject:

Description:

Objectives, development, and implementation of campaigns of public information, image, and advocacy by corporations. Emphasis on corporate image creation, public issue debate, and corporate advocacy advertising. Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.niu.edu

Phone Number:

(800) 892-3050

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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