MUB 401 - Music Marketing

Institution:

Five Towns College

Subject:

Description:

3 Credits 3 Class Hours Prerequisite: MUB 302 Study of the structure and operation of music marketing with particular emphasis on its relationship with record promotion companies, record manufacturers, wholesalers, jobbers, and one-stops; the relationship with trade publication charts; merchandising techniques; promotion, control of operations andpersonnelmanagement; single store operations; regional and national chains.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ftc.edu

Phone Number:

(631) 424-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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