BUS 244 - Advertising

Institution:

Five Towns College

Subject:

Description:

3 Credits 3 Class Hours Prerequisite: BUS 111 Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ftc.edu

Phone Number:

(631) 424-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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