BUS 246 - Consumer Behavior

Institution:

Five Towns College

Subject:

Description:

3 Credits 3 Class Hours A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ftc.edu

Phone Number:

(631) 424-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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