BUS 216 - Marketing

Institution:

Tougaloo College

Subject:

Description:

This course provides a broad introduction to marketing concepts, the role of marketing in society and the firm, and the various factors that influence marketing decision-making. It seeks to help students develop insights about creative selection of target markets, and blending decisions related to product, price, promotion, and place (i.e. the marketing mix) to meet the needs of a target market. Prerequisite: BUS 161 Fundamentals of Business. CREDIT THREE SEMESTER HOURS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tougaloo.edu

Phone Number:

(601) 977-7700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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