COA 312 - Advertising Campaigns

Institution:

Tougaloo College

Subject:

Description:

This course will assist the student in gaining a thorough understanding of the advertising campaign process from a marketing strategy for media, creative development, and budgeting. Students enrolled in this course will work collectively to design an advertising campaign. Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 111, COA 211, COA 311. CREDIT: THREE SEMESTER HOURS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tougaloo.edu

Phone Number:

(601) 977-7700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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