COA 111 - Principles of Advertising

Institution:

Tougaloo College

Subject:

Description:

This course is a survey of the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising. CREDIT: THREE SEMESTER HOURS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tougaloo.edu

Phone Number:

(601) 977-7700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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