COA 311 - Media Planning For Advertising

Institution:

Tougaloo College

Subject:

Description:

This course will cover planning, implementation and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies. Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 111, COA 211. CREDIT: THREE SEMESTER HOURS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tougaloo.edu

Phone Number:

(601) 977-7700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.