BUS 336 - Direct Response Marketing

Institution:

Walsh College of Accountancy and Business Administration

Subject:

Description:

2 credits BUS 333 or Permission Investigate the role that direct response marketing plays in the overall marketing plan for an organization. Topics covered include: customer relationship marketing, data base marketing, user characteristics, lead generation and ethical considerations.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.walshcollege.edu

Phone Number:

(248) 689-8282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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