BUS 428 - Global Marketing Management

Institution:

Walsh College of Accountancy and Business Administration

Subject:

Description:

4 credits BUS 333 or Permission Exploration of the environment of international markets and institutions. Analysis of the impact of cultural, social, financial, legal, political and technical problems in the marketing plan with particular emphasis on current international developments.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.walshcollege.edu

Phone Number:

(248) 689-8282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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