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Institution:
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Walsh College of Accountancy and Business Administration
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Subject:
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Description:
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4 credits Introductory study of the major media and effects of contemporary mass communication. Emphasis on analyzing the way media technologies affect news, advertising and entertainment functions of media and the way media professionals and organizations use media to influence perception, behavior and social identity.
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(248) 689-8282
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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