BUS 435 - Marketing Research

Institution:

Walsh College of Accountancy and Business Administration

Subject:

Description:

4 credits BUS 333 and MTH 116 Study of the formal research techniques applicable to marketing. Methodical considerations include sample selection, questionnaire design, data collection, processing and analysis of data, and the preparation of managerial reports.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.walshcollege.edu

Phone Number:

(248) 689-8282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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