BUS 401 - Advertising

Institution:

Walsh College of Accountancy and Business Administration

Subject:

Description:

4 credits BUS 333 or Permission Study of advertising and its use in marketing programs. Emphasis on the role of advertising in the world of business, developing advertising strategies, selecting media, managing advertising activities and budgeting for profitability. Special emphasis on the social and ethical aspects of the advertising program.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.walshcollege.edu

Phone Number:

(248) 689-8282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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