MK 492 - Retailing

Institution:

University of North Alabama

Subject:

Description:

The structure, policies and practices followed in the operation of chain stores, franchises, cooperatives, and independent retailers. Course covers store location, layout, buying, selling, pricing, merchandising, promotional strategies, and retail trends. Prerequisite: MK 360. (Fall, Spring, Summer)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.una.edu

Phone Number:

(256) 765-4100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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