EMB 405 - Marketing and Management Concepts

Institution:

University of North Alabama

Subject:

Description:

An overview of the concepts and practices involved in managing a business or non-profit organization.Special attention is given to the importance and functions of the marketing of products and services in a global marketplace. Marketing management concepts that deal with small, medium-sized, and large business firms are studied from theoretical as well as operational perspectives.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.una.edu

Phone Number:

(256) 765-4100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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