BUS 365 - Consumer Behavior

Institution:

University of La Verne

Subject:

Description:

Consumer behavior and attitudes to marketing management decisions. Includes advertising, product policy, product development, marketing research, and pricing. (Formerly ECBU 365). 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.laverne.edu/

Phone Number:

(909) 593-3511 ext 4900

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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