BUS 114 - Marketing in a Global Environment

Institution:

University of California-Riverside

Subject:

Description:

Lecture, 3 hours; outside research, 2 hours; term paper, 1 hour. Prerequisite(s): BUS 103. Covers the theory and practice of marketing across national borders. Provides an understanding of global marketing environments and examines the development of marketing strategies to maximize growth of global companies.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UCR.EDU

Phone Number:

(951) 827-1012

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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