BUS 118 - Electronic Marketing

Institution:

University of California-Riverside

Subject:

Description:

Lecture, 3 hours; outside project, 3 hours. Prerequisite(s): BUS 103. An introduction to the role of electronic commerce in business-to-consumer and business-to-business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new marketing techniques made possible by this environment.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UCR.EDU

Phone Number:

(951) 827-1012

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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