BUS 112 - Consumer Behavior

Institution:

University of California-Riverside

Subject:

Description:

Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour. Prerequisite(s): BUS 103. Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UCR.EDU

Phone Number:

(951) 827-1012

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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