BUS 119 - Database Marketing

Institution:

University of California-Riverside

Subject:

Description:

Lecture, 3 hours; individual study, 2 hours; extra reading, 1 hour. Prerequisite(s): BUS 115 (may be taken concurrently). Solves marketing cases and develops data analytical skills for managerial decision making. Uses statistical software to manage, display, and analyze marketing information, including consumer survey data, relationship management data, scanner data, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UCR.EDU

Phone Number:

(951) 827-1012

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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