BUS 113 - Marketing Institutions

Institution:

University of California-Riverside

Subject:

Description:

Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour. Prerequisite(s): BUS 103. Covers the concepts and strategies relating to the delivery of consumer goods and services, the main topic being the management of marketing activities within the channels of distribution, especially in retail and wholesale institutions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UCR.EDU

Phone Number:

(951) 827-1012

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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