MKTG 6910 -

Institution:

Hawaii Pacific University

Subject:

Description:

An exploration of evolving issues in marketing and marketing management. The course is meant to go beyond traditional marketing considerations and challenges the student to recognize and respond to continual change. Contemporary marketing issues and problems are discussed and analyzed as case studies. Students will be expected to develop perspectives on the future of marketing that can serve them through a marketing career. Pre: MKTG 6000. Graduate standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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