Agricultural Economics 356 - Marketing Team Participation

Institution:

The University of Tennessee

Subject:

Description:

Participation in the development of a total marketing plan for a product sold to or by farmers. Includes product identification; market research; and development of an action plan, including an extensive promotional plan, financial analysis, and evaluation. Requires preparation of final plan for presentation in written, oral, and visual formats. Plan presented in national competition during the National AgriMarketing Conference. Repeatability: May be repeated. Maximum 6 hours. Registration Permission: Consent of instructor.

Credits:

1.00 - 2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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