BUS 409 - Principles of Selling

Institution:

Midland University

Subject:

Description:

3 credit hours Prerequisite: BUS242 Marketing Fundamentals of selling from prospecting for potential customers to the follow up process after the sale are presented. The connection between Relationship Selling and Relationship Management will be emphasized. Communication, selling, and negotiation techniques will be taught, and through class presentations, demonstrated by students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midlandu.edu

Phone Number:

(800) 642-8382

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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