BUS 434 - Marketing Research

Institution:

Midland University

Subject:

Description:

3 credit hours Prerequisite: BUS 242. A study of the basic concepts and techniques of marketing research used by marketers in solving problems of marketing policies, products, promotions, distribution and price. Research techniques, including instrument construction, determination of market potentials, analysis and interpretation of findings and reporting of data, are studied.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midlandu.edu

Phone Number:

(800) 642-8382

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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