ART 370 - Intermediate Advertising Design

Institution:

Midland University

Subject:

Description:

3 credit hours Prerequisite: ART 140 and ART 160. Intermediate advertising design is an extension of ART 140, Introduction to Advertising Design. This course is offered only as a directed study, which necessitates independent work and the allocation of studio time. There are two required projects. Technical skills like basic HTML are developed. The knowledge, understanding and appreciation of contemporary and past artistic cultural achievement is integrated through lecture, demonstration and discussion. Critiques are done on individual projects and portfolios involving describing, analyzing, interpreting and evaluating works of art. Through the practice of advertising design students will develop aesthetic discernment and judgment, and the methodology for integrating design arts with other content areas. An intermediate working knowledge of graphic design software is needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midlandu.edu

Phone Number:

(800) 642-8382

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.