BUS 4803 - Marketing Management

Institution:

Mid-Continent University

Subject:

Description:

An advanced course in marketing that focuses on the major decisions facing marketing executives in their attempt to meet consumer demands while achieving corporate objectives. Topics include consumer behavior, market segmentation, and new product development. (Prerequisite: BUS 3213 Principles of Marketing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midcontinent.edu

Phone Number:

(270) 247-8521

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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