SMGT 373 - Sport Marketing

Institution:

Lindenwood University

Subject:

Description:

This course focuses on the application of marketing principles in a sport-related setting. Specifically, the course will address content areas such as corporate sponsorships, ticket sales, broadcast agreements, promotional events, and direct marketing in the sport entertainment, sport participation, and sport goods sectors of the industry. Prerequisites: SMGT 113, SMGT 263, KINE 303, and KINE 323. Three Hours, Spring (Beginning SP-05)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lindenwood.edu

Phone Number:

(636) 949-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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