MRKT 313 - Introduction to Marketing

Institution:

Lindenwood University

Subject:

Description:

This course is the introduction to the concept of marketing and its application to domestic and foreign markets, and to consumer, producer, institutional, and service markets. Analysis of marketing mix, including product, price, promotion/advertising, and distribution policies. Overview of career opportunities in the field of marketing. Three Hours, Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lindenwood.edu

Phone Number:

(636) 949-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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