MRKT 373 - Market Research

Institution:

Lindenwood University

Subject:

Description:

A quantitative course which focuses on the identification of the target markets, consumer needs and the analysis of the market place. The course will cover problem solving techniques, research designs, forecasting, and analysis of data. Prerequisite(s): MRKT 313. Three Hours, Fall, Odd Years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lindenwood.edu

Phone Number:

(636) 949-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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