BUA 501 - Survey of Management and Marketing

Institution:

Kentucky State University

Subject:

Description:

A survey of management and marketing principles for graduate students. Emphasis is given to the theories of organizational structure, behavior and communication. The course also covers marketing fundamentals with a focus on product, price, promotion, and distribution within the context of business decision-making. This course does not count toward the 30 hours required for the MBA degree.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kysu.edu

Phone Number:

(502) 597-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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