AND ACCOUNTING 331 - Marketing Management

Institution:

Hope College

Subject:

Description:

This course develops decision-making skills in the context of managing the marketing function in all types of organizations. Simulations and case studies describing actual marketing problems provide an opportunity for the student to develop an appreciation for the types of problems which exist in the real world of marketing; and to develop the skills of analysis and decisionmaking necessary for success in marketing and other areas of organizations. Topics include marketing opportunity analysis, market segmentation, product policy, promotion, channels of distribution, pricing policy, and the analysis of complete marketing programs. Prerequisites: Management 222, Accounting 221, 222, Economics 212, and Mathematics (210, or 311 AND 312). Four Credits Eames, VanderVeen Both Semesters

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hope.edu

Phone Number:

(616) 395-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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